Yamaha y Hero Motors colaboran para ingresar al mercado de tracción en las ruedas

Según informes de medios extranjeros, Yamaha y Hero Motors invertirán 2,5 millones de euros (2,9 millones de dólares estadounidenses) para establecer una empresa conjunta para fabricar ruedas motrices para bicicletas eléctricas. La cooperación se establecerá formalmente a fines de noviembre y Hero tendrá el 90 por ciento de las acciones.

Hero Motors owns Hero Cycles, India's largest bicycle manufacturer. The unnamed company will be located in the Ludhiana district of Punjab, India.

According to Yamaha's announcement, wheel hub drives account for about half of the European electric bicycle market. The company said that as demand for these drive units is expected to increase, Yamaha seeks to reach an agreement with Hero to expand its product portfolio beyond mid-drive motors. Yamaha currently offers proprietary central-mounted drive units.